The Whimsical World of BeadsByAree
I can scroll down my Instagram feed at any time of day and I am certain to see someone wearing a Beads Byaree piece. From eyewear and body chains, to rings, hair accessories and more; each piece makes its own bold and eye-catching statement. All of the Beads Byaree jewelry is hand crafted by Areeayl Goodwin. And since each piece is inspired by what she sees in her dreams, Areeayl literally makes her dreams into a reality. “Dream… and it will spread like a wildfire,” she says. This Philly born, now Brooklyn NY resident’s pieces are a favorite among celebrities and have captivated audiences as far as London and Israel. This imaginative line is so much more than your usual online jewelry boutique items. While of course fashionable, the pieces also stimulate dialogue. As Areeayl says, “Fashion is a symbol from who you are and what you think. If certain pieces spark a conversation, you’re influencing/opening the minds of those around you.”
In the interview below, Areeayl talks about the beginning stages of Beads Byaree, how she defines her jewelry line, and lessons she’s learned from running her own business.
Where and when does the Beads Byaree journey begin?
Beads Byaree began at Howard University in 2011. I was making a few pieces for fun while listening to Kanye West. All of the pieces I created I gave freely to my friends. And then very soon, everyone on campus was asking for them. So Beads Byaree basically started out of fun and soon by demand.
Did you have any formal training in jewelry design and creation?
I am self-taught. It’s really just an art medium for me, just like people who paint for fun. However, now that Beads Byaree is getting bigger, I am studying new techniques. I am learning how to execute all the new ideas I have.
How do you define your jewelry line?
Whimsical and imaginative wearable art pieces. A lot of the pieces come to me in night dreams and day dreams. That is why I call them whimsical, seldom are they ever sketched out.
Who is Beads Byaree for?
I believe most of our support base are artists and travelers; people who love to see something new, colorful, exciting, and rule breaking.
The Beads Byaree pieces are very expressive. Who or what inspires your designs? Where do your ideas come from?
Music inspires my designs the most, I can get a whole jewelry line from a song lyric or the rhythm in a song. I am also very inspired by raw material. Beads, metal, fabric etc. help me to see endless possibilities in creation.
What is the most important lesson you’ve learned from being and entrepreneur and running your own business?
I’ve learned a lot. I’ve always been an artist, but not a business woman. I’ve had to learn to grow comfortable with numbers, charts, contracts etc. I was entirely a free spirit, I create everything that comes to my mind. But now I have to learn how to describe the creations, categorize them, patent them etc. It’s a lot for someone like me who doesn’t have a strict or organizing bone in their body, LOL.
Since starting Beads Byaree, has there been a single moment in which you realized you have accomplished your dream? (Your “I made it!” moment)
LOL, I still don’t believe that I “made” it. Maybe at my first Fashion Week presentation will I say that. However, I am extremely happy with where I am, and that I am able to live my dreams, and create art for people across the world.
If you could collaborate with any fashion designer, who would it be and why?
I really think it would be Sophia Webster. I’m in love with her shoes and the energy of her pieces. I feel the same about Mara Hoffman. These ladies both have a whimsical free flowing aesthetic; their fashion lines are vibrant and full of light.
What’s next for Beads ByAree?
I am also starting a blog entitled, Water Me Project, to encourage healthy growth for artists, mental, spiritual, athletic and artistic. I want to encourage healthy and provoking conversation and communal journaling. I am looking forward to sharing personal stories and promoting other artists. It will be a space for artists to “water” themselves, as a plant and grow.
To see more of Beads by Aree follow them online: