Right The Story Is On A Mission to Empower Indigenous Youth

Cheekbone Beauty is one of the brands that we recently highlighted this Indigenous heritage month. Earlier this month they released their very moving campaign, Right The Story to reclaim the narrative surrounding Indigenous peoples in the media.

The campaign, which was created in collaboration with the creative agency Sid Lee and funded by the Communications Agencies’ Inclusivity, Diversity and Equity in Advertising award, features a video directed by Mohawk visual storyteller Shaunoh , with music by Juno-nominated Indigenous cellist and composer Cris Derksen . The empowering minute and a half narration features the voice of poet and multidisciplinary artist Zoey Roy reading Unsilent by Cree-Dene-Metis poet.

Cheekbone beauty founder is guided by the Anishinaabe teachings of wisdom, love, respect, bravery, honesty, humility, and truth in the work that she does. We’ve already watched this so many times as we remember the place that our indigenous brothers and sisters deserve.